Supercited SMS commerce

For Australian & NZ subscription brands

Your subscribers, managed by text.

Customers skip, swap, pause and reorder by replying to a text from your brand's own number. Every change runs through your subscription app and lands in Shopify. Nothing is ordered or charged without a YES.

The first pilots start in December 2026.
Halden Coffee Text message · 04xx xxx xxx
Today 9:41 am
Customer: skip next month, still got plenty
Halden Coffee: Done. Your next House Blend now ships 14 Feb instead of 14 Jan.
Customer: can you add a bag of decaf?
Halden Coffee: Sure. Adding Decaf 250g brings your 14 Feb order to $68 including shipping, charged to your card on file. Reply YES to confirm.
Customer: yes
Halden Coffee: Done. It'll arrive with your next delivery.

What customers can do by text

They write the way they'd text a friend. The AI works out what they want and confirms it back. Anything that costs money waits for a YES.

skip next one

Skip or delay

Move the next delivery out when they've still got stock.

swap to decaf

Swap a product

Change flavour, size or quantity on the next order.

pause till march

Pause

Hold the subscription and pick a date to start again.

send it now

Ship now

Bring the next order forward when they've run out early.

add a 250g bag

Add to the next order

One-off extras ride along with the delivery already booked.

where's my order

Orders and addresses

Tracking on request. Address changes before dispatch.

Designed so nothing goes wrong quietly

Money and cancellations are handled by fixed rules in code. The AI only proposes what to do.

  • An exact total, every timeEvery order is quoted in full, with shipping, before the customer agrees to it.
  • Nothing without a YESNo reply means no order and no charge.
  • No accidental cancelsA cancel request gets one reply: text CANCEL to confirm, or pause or skip instead.
  • Your team handles the hard onesRefunds, complaints and anything unclear go straight to a person on your team with the full thread.
  • STOP works instantlyOpt-outs are honoured straight away. We never start a conversation during your quiet hours.
  • Every action is loggedEach message, change and order is recorded, so you can see exactly what happened and why.

How it fits your store

No new checkout and no new portal for your customers. It works with the tools you already run.

Subscriptions

Built for Loop Subscriptions first, with Recharge planned next. Changes go through your app, so your subscription data stays where it is.

Orders

Orders land in Shopify as normal, tagged so you can see every sale that came from a text.

One number

A dedicated Australian mobile number for your brand, used for every text your customers get from you.

The pilot

We're starting with 3 Australian brands from December 2026. Each pilot runs for 60 days. A small group of your customers gets no texts, so you can measure any extra revenue the texts bring in.

How to apply

Alex Boffa, previously Head of eCommerce at Frank Body, runs each pilot himself. Send him your store URL, your subscription app and roughly how many active subscribers you have. He'll let you know whether it's a fit.

Length
60 days from your launch, starting with 20 customers and adding more each week
Cost
Free for the pilot. You cover the texts at cost
You can stop it
Pause it at any time and texts stop
Good fit
Shopify brands on Loop Subscriptions with a few hundred active subscribers or more